Retail Marketing Executive/ Senior Executive (South East Asia)

Retail Marketing Executive/ Senior Executive (South East Asia)Kuala LumpurFull-timeMarketing - Marketing strategyResponsibilitiesKey Responsibilities Retail Marketing Execution - Execute retail marketing campaigns to drive showroom traffic, test drives, and customer inquiries across Malaysia dealer network. - Support implementation of national and regional retail promotion plans at dealership level. - Coordinate retail campaign rollout to ensure consistent execution across all dealers. Dealer Marketing Support - Work closely with dealers to support local marketing activities, including showroom promotions, in-store events, and weekend campaigns. - Provide retail marketing materials such as posters, POSM, digital assets, and promotional toolkits to dealers. - Ensure dealers follow brand guidelines and retail marketing standards. - Support underperforming dealers with targeted retail activation plans. Lead Generation & Conversion Support - Support retail lead generation initiatives through online-to-offline (O2O) campaigns. - Work with digital marketing team to ensure leads are properly distributed to dealers. - Monitor dealer follow-up performance and support improvement initiatives for lead conversion. - Track retail campaign effectiveness in terms of inquiries, test drives, and sales conversion. Local Market Activation - Plan and execute local retail activation activities such as roadshows, mall events, pop-up displays, and weekend sales campaigns. - Support new model launches at dealership level with retail-focused activation programs. - Coordinate event logistics, materials, and on-ground execution with dealers and vendors. Retail Performance Monitoring - Monitor retail performance metrics including showroom traffic, test drive rates, and retail sales performance. - Analyze basic retail campaign effectiveness and provide feedback for optimization. - Identify opportunities to improve retail execution at dealer level. Cross-functional Coordination - Work closely with Sales, Product Marketing, Digital Marketing, PR, and Dealer Network teams to support retail execution. - Coordinate with external agencies and vendors for retail campaign materials and event execution. - Support headquarters and local teams in aligning retail marketing strategies with business objectives. QualificationsQualifications & Requirements - Bachelor’s degree or Diploma in Marketing, Business Administration, Automotive Management, or related fields. - Minimum 3–5 years of experience in automotive retail marketing, dealer marketing, or sales support roles. - Strong understanding of dealership operations and automotive retail environment in Malaysia. - Experience in planning and executing retail campaigns, showroom promotions, or automotive events. - Strong coordination, communication, and execution skills. - Basic understanding of lead management and retail conversion processes. - Ability to work under pressure and manage multiple dealer accounts simultaneously. - Fluent in English; Bahasa Malaysia is required. Mandarin is an advantage. - Willing to travel frequently within Malaysia. Office：XPeng Showroom HQ Glenmarie（General Agent-Bermaz’s office） 5, Jalan Pelukis U1/46, Kawasan Perindustrian Temasya, 40150 Shah Alam, SelangorApply