Marketing Team Leader Central Asia, Agricultural Solutions

WELCOME TO BASF At BASF Central Asia, we create chemistry for a sustainable future. Through science and innovation, we develop high-quality solutions that help our customers meet today’s challenges while shaping tomorrow’s agricultural landscape. Join us and become part of a diverse team that drives progress and growth across the region.   Location: Almaty, Kazakhstan
Employment Type: Full-time, permanent
Business Unit: Agricultural Solutions
Working Schedule: 40 hours per week, Monday to Friday
Target Start Date: As soon as possible WHAT YOU CAN EXPECT

General Responsibilities

 

As a leader and representative of BASF, you will:

• Actively promote and represent BASF’s interests in the marketplace.
• Lead by example by demonstrating BASF values, principles, and ethical standards.
• Contribute to the long-term competitiveness and sustainable growth of BASF.
• Ensure full compliance with BASF Compliance Program, Corporate Policies, and applicable local legislation.
• Adhere to occupational health, safety, environmental, and fire protection regulations, as well as BASF internal standards.
• Foster a culture of integrity, accountability, and collaboration across the organization.
• Serve as a role model by embracing BASF's values, Code of Conduct, Industry Code of Practice, and APE Cultural Values Pyramid.

 

Strategic and Operational Responsibilities

 

• Develop and implement crop and portfolio strategies for Central Asia and the Caucasus region (Armenia and Georgia) in close collaboration with Sales and Technical teams.
• Drive profitable portfolio growth by identifying market opportunities, defining development priorities, and ensuring achievement of business objectives.
• Lead marketing initiatives that contribute to sales growth, market share expansion, and profitability improvement.
• Analyze market dynamics, customer needs, competitor activities, and industry trends to support strategic decision-making.
• Participate in European and APE crop management and portfolio development teams to align regional strategies with global priorities.
• Develop and execute local market development initiatives and promotional activities.
• Define marketing communication, advertising, and sales support activities for target customer segments utilizing CRM tools and customer insights.
• Monitor sales performance, product availability, and profitability at product level, identifying gaps and implementing corrective actions where necessary.
• Identify key customers and market segments across the region.
• Drive portfolio development, customer segmentation, and product positioning initiatives.
• Develop crop-specific marketing materials and coordinate marketing activities across functions and countries.
• Lead product launch planning and execution for assigned markets.
• Ensure effective positioning and development of crop protection solutions in collaboration with local Sales teams and Crop Managers.
• Provide marketing expertise and support to regional Sales organizations.
• Define crop-oriented product offerings and portfolio solutions.
• Actively contribute to APE Crop Marketing communities and working groups.
• Collaborate with regional teams on short- and mid-term portfolio planning, including Life Cycle Management (LCM) projects.
• Ensure efficient cross-functional cooperation between Marketing, Technical, Regulatory, Supply Chain, and Sales functions.
• Combine leadership responsibilities with the role of Crop Marketing Manager for Cereals across Central Asia and the Caucasus region.

WHAT YOU OFFER

Professional Experience & Qualifications

 

• Minimum 3 years of experience in a similar marketing leadership position, preferably within an international organization.
• Strong experience in agricultural marketing and crop protection products.
• In-depth knowledge of the crop protection market and agricultural value chains.
• Comprehensive understanding of marketing concepts, segmentation strategies, market development, and promotion tools.
• Proven project management skills.
• Advanced user of Microsoft Office applications.
• English proficiency at Upper-Intermediate level or above; knowledge of Kazakh is an advantage.
• Strong communication and stakeholder management skills.
• Ability to work effectively in cross-functional and multicultural environments.

 

 

Personal Competencies

• Customer Focus – Balances customer needs with sustainable business success.
• Strategic & Analytical Thinking – Draws insights from complex information and prioritizes effectively.
• Information Management – Processes and organizes large volumes of information efficiently.
• Inclusive Collaboration – Creates an environment where diversity is valued and leveraged for success.
• Teamwork & Partnership – Builds productive relationships across teams and functions.
• Entrepreneurial Mindset – Takes ownership, drives change, and delivers results despite challenges.

WHAT WE OFFER

• Competitive compensation package, including annual performance bonus.
• Comprehensive benefits package, including medical insurance and professional development opportunities.
• Structured onboarding program to support a smooth integration into BASF from day one.
• Flexible working arrangements to help balance professional and personal commitments.
• 28 calendar days of paid annual leave.
• Meal Allowance
• Opportunities for growth within a global organization committed to innovation and sustainability.

HOW TO REACH US

Do you have questions regarding the recruitment process or the position?

Please contact:

Aidana Nurman
HR Officer
📧 aidana.nurman@partners.basf.com

 

ABOUT US At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Become part of our success story and help shape the future together with a global team that values diversity, inclusion, and equal opportunities for all, regardless of gender, age, background, orientation, or beliefs.Diversity is our greatest strength!

Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.