Position Summary
We are looking for a proactive, detail-oriented, and relationship-driven LinkedIn Outreach & CRM Setter who will manage LinkedIn conversations, nurture leads, maintain CRM records, and schedule sales calls.
This is not a sales-closing role. The VA's primary responsibility is to initiate conversations, build rapport, nurture prospects, and book qualified discovery calls for Felisa.
Initially, the role will focus on LinkedIn outreach for approximately 10 hours per week , with opportunities to expand into Executive Assistant and administrative responsibilities as the business grows.
Key Responsibilities
LinkedIn Outreach
- Send daily LinkedIn connection requests
- Send first-touch outreach messages using Felisa's messaging framework
- Personalize messages where appropriate to sound natural and human
- Review previous conversations before responding
- Continue conversations naturally while maintaining Felisa's tone of voice
- Build genuine relationships instead of sending robotic messages
Lead Nurturing
- Follow up with prospects based on Felisa's nurturing sequence
- Keep conversations active without appearing overly sales-focused
- Send newsletters or lead magnets when appropriate
- Identify warm leads and continue nurturing them
- Know when to pause conversations and re-engage after weeks or months
Typical nurturing flow:
- Initial message
- Follow-up after approximately one day if no reply
- Additional follow-up after several weeks
- Send newsletter or lead magnet
- Re-engage after several months if appropriate
CRM Management
Maintain Felisa's CRM by:
- Updating lead stages
- Categorizing contacts
- Moving prospects into appropriate pipelines
Current categories include:
- New Connections
- Nurturing
- Warm Leads
- Newsletter Subscribers
- Not Interested
- Inactive Leads
Maintain accurate records after every conversation.
Appointment Setting
- Qualify interested prospects
- Invite qualified leads to book a consultation
- Schedule discovery/sales calls on Felisa's calendar
- Confirm appointments
CRM Maintenance
- Keep the CRM updated daily
- Record notes from conversations
- Track follow-ups
- Monitor prospect status
Future Growth
As the business scales, responsibilities may expand to include:
- Executive Assistant support
- General administrative tasks
- Calendar management
- Email management
- Scheduling LinkedIn posts
- Additional operational support
Required Skills
Must Have
- LinkedIn outreach experience
- Lead generation experience
- Appointment setting experience
- CRM management experience
- Strong written English
- Excellent interpersonal communication
- Highly organized
- Strong attention to detail
Preferred Experience
Experience working with:
- Coaches
- Consultants
- Health & Wellness businesses
- High-ticket service providers
- Executive audiences
- CEOs
- Corporate leaders
Understanding how to communicate professionally with senior executives is highly preferred.
Software & Tools
Current Tools:
- Fork CRM
- Slack
- ChatGPT (basic familiarity is a plus)
Ideal Personality
The ideal VA should be:
- Professional
- Friendly
- Personable
- Coachable
- Easy to work with
- Reliable
- Organized
- Proactive
- Confident communicator
- Able to think independently while respecting instructions
- Comfortable suggesting ideas before implementing them
- Able to represent the client professionally
Communication Style
The VA will communicate as Felisa .
The goal is to sound authentic—not like a virtual assistant.
Messages should:
- Feel conversational
- Be warm
- Build trust
- Avoid sounding automated
- Respect busy executive schedules
The VA should gradually learn Felisa's tone, writing style, and coaching philosophy.
Working Hours
- Minimum: 10 hours per week
- Approximately 2 hours per weekday
- Ongoing engagement
- Preferably available during UK morning hours
- Some overlap with the client's schedule is preferred for communication
Success Metrics
The VA will be successful if they can:
- Maintain consistent LinkedIn outreach
- Keep CRM records updated
- Build genuine conversations
- Increase response rates
- Nurture prospects effectively
- Book approximately 3 qualified discovery calls per week
- Represent Felisa professionally and authentically
Important Client Preferences
- The VA will log into Felisa's LinkedIn account and communicate as if they are Felisa.
- The VA should not identify themselves as an assistant during conversations.
- Messages should feel human and personalized, not copied and pasted.
- The client welcomes suggestions and ideas but expects the VA to discuss them before implementing changes.
- Long-term potential is very important—the client hopes to grow this role into a broader Executive Assistant position.
- The client prefers authenticity over aggressive sales tactics.
- Experience communicating with CEOs, senior leaders, and corporate professionals is a strong advantage.
- The client is not looking for content creation support. She wants to remain the voice behind her content, though future assistance with scheduling posts may be helpful.