ADI Global Distribution is currently seeking a Lead Generation Coordinator to play a critical role in driving lead pipeline creation across our EMEA markets. You will be responsible for identifying, building and qualifying high-value target audiences aligned to our Ideal Customer Profiles (ICP's) and progressing prospects through the early stages of the funnel – from initial identification through to MQL and SQL. Working closely with Marketing Automation, Internal Sales and Regional Marketing teams, you will ensure consistent flow of high-quality, sales-ready opportunities into the business.
JOB DUTIES:
- Identify and define target audiences aligned with regional ICP's, growth priorities and campaign objectives
- Build and maintain high-quality prospect lists, translating and targeting strategy into actionable audience in partnership with Marketing Automation
- Qualify inbound and outbound leads against defined ICP and scoring criteria, driving consistent conversion to Marketing Qualified Leads (MQL's)
- Align closely with Internal Sales and Marketing Automation to refine qualification frameworks, scoring inputs and MQL acceptance criteria
- Manage early-stage lead engagement and progression through targeted outreach and follow-up, advancing high-intent MQL's to Sales Qualified Leads (SQL's)
- Ensure clear structured SQL handoff to Internal Sales, including relevant context and engagement history
- Drive pipeline creation by optimizing Lead > MQL > SQL conversion rates, identifying friction points and improving funnel velocity and lead quality
- Provide input into nurture strategies and collaborate with Marketing Automation to enhance progression through the funnel
- Maintain accurate and high-quality data within Salesforce, ensuring all leads, activities and lifecycle stages are correctly tracked and governed
- Support effective lead routing and lifecycle progression in collaboration with Marketing Automation and Internal Sales
- Monitor and report on lead performance, conversion rates and pipeline contribution, ensuring aliment with campaign tracking and revenue attribution
- Deliver insights to improve targeting qualification and early-stage engagement effectiveness
- Partner cross-functionally with Marketing Automation, Internal Sales and Regional Marketing to align audience strategy, lead quality and pipeline outcomes
YOU MUST HAVE:
- 1–3 years’ experience in lead generation, demand generation, SDR, or B2B marketing/sales support
- Strong understanding of lead lifecycle (Lead → MQL → SQL) and funnel conversion dynamics
- Experience working with Salesforce or similar CRM platforms
- Familiarity with intent data and enrichment tools (e.g., Leadfeeder, Trigify or similar)
- Experience in lead qualification, nurturing or pipeline progression activities
- Strong analytical mindset with ability to interpret funnel performance and conversion metrics
- Highly organised and detail-oriented approach to data and process management
- Strong communication skills with ability to align across marketing and sales teams
- Ability to operate effectively in a fast-paced, target-driven environment
WE VALUE:
- Understanding of revenue attribution models and marketing analytics
- Exposure to Account-Based Marketing (ABM) strategies
- Familiarity with data enrichment platforms
- Experience working closely with Marketing Automation teams and supporting audience strategy development
WHAT'S IN FOR YOU:
- Health package
- Insurance in case of serious illness, surgical intervention, professional illness, and insurance from the consequences of an accident
- Flexible working hours
- English classes during working hours
- Employee referral bonus program
- Well-equipped office
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ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com.
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