Analista en Operaciones de Contenido Digital

Main responsabilities:

• Manage deployment activities into the market in partnership with Enterprise and Market stakeholders.
• Provide operational support for content management across digital platforms, including website updates, weblayers setup, microsites, landing pages, PDPs, PLPs, native apps and email campaign execution.
• Build, configure, and maintain landing pages across 11 LATAM eCommerce sites, following approved briefs, templates, and brand guidelines.
• Support ongoing channel operations support for web, mobile, email, etc.
• Execute weblayers configuration, including segmentation setup, validation, scheduling, and publication.
• Support release planning and deployment calendars, helping ensure content updates are executed on time and aligned with campaign schedules.
• Upload, update, and maintain web banners, campaign assets, and content modules within the CMS, ensuring accuracy and compliance with guidelines.
• Build and update Product Detail Pages (PDPs), including content, images, attributes, and product assignments.
• Manage and validate link activations, ensuring zero broken links or incorrect redirects across digital content.
• Support recurring updates such as catalogs, notifications, and promotional content with high attention to detail.
• Maintain and update microsites, notifications, and support digital components within the CMS.
• Support email deployment processes, including content loading, testing, and validation.
• Perform quality checks on all CMS builds to ensure proper placement of modules, images, and text.
• Coordinate with Digital Marketing, Content, and Technology teams to ensure timely execution of digital requests.
• Document execution processes and follow established operational standards to ensure consistency and efficiency.
• Perform postdeployment validations to confirm content accuracy and correct rendering across devices and environments.
• Support the Content Strategist in mockup building and content visualization to enable smoother execution and alignment.
• Maintain and update digital assets within the ADAM platform, ensuring correct versioning, availability, and alignment with execution needs.
• Monitor and report operational execution issues (errors, delays, dependencies), escalating risks early to minimize business impact.
• Act as a point of operational reference for content deployment of questions, tools, and execution standards.
• Assist in testing and validating platform updates or new features prior to broader rollout.