Head of Marketing

About the Role

We're looking for a Head of Marketing to take full ownership of marketing at Execo. You'll own strategy, planning, brand, organic demand generation, account based marketing, and the performance of the function.

There's real work already in motion. An account based program is running against our existing customers, our thought leadership program is publishing consistently, and our story in the market is taking shape. What we need now is someone to take all of it further and build the parts that don't exist yet.

This is a role for a marketer who thinks and makes. You'll set the direction and then go build it, working alongside, managing, and mentoring our Marketing Manager. Positioning, campaigns, writing, plays: you'll be close to all of it. The people who thrive here are the ones who see a blank page as the best part of the job.

Marketing an AI embedded services firm credibly means using this stuff yourself. Our team builds its own tooling, tests new models as they land, and treats AI as part of how the work gets done rather than a topic we write about. We're looking for someone who works the same way and wants to keep getting better at it.

You'll be trusted to run marketing your way. Your manager retains strategic oversight and budget sign off, and after an initial handoff the working rhythm is high autonomy: you make the day to day calls, you set your team's priorities, and you raise the things that genuinely need a second opinion. This suits someone who wants the room to own an outcome rather than someone who wants close direction.

What you'll own

Marketing strategy and planning

• Own and execute the marketing plan across our full portfolio of services

• Develop the thesis that connects our data foundation, implementation, and managed operations work into one coherent story for buyers who meet us at different stages

• Deliver a portfolio wide plan that leadership signs off on within your first 90 days

• Manage the marketing budget and report on performance against it

Account based marketing

• Take over the account based program already running against existing customers and improve on it measurably within 60 to 90 days

• Design and run plays of your own. We'd expect at least one you originated inside your first quarter

• Report engagement and pipeline at the account level, with expansion and cross sell tracked as its own number

Organic demand generation

• Grow qualified inbound through positioning, craft, search visibility, and earned distribution, and show movement on the leading indicators within your control

• Build and run campaigns end to end in HubSpot: landing pages, forms, workflows, email, lists, and reporting. This is work you'll do yourself

• Bring cost per opportunity down without new spend. Paid media isn't a focus of this role, and the results we're proudest of have come from ideas rather than budget

Brand

• Lead the ongoing refinement of the Execo brand across messaging, voice, proof, category positioning, and visual identity

Content and thought leadership

• Set the editorial direction and point of view for our thought leadership program

• Manage, edit, and develop our Marketing Manager, who owns content execution across LinkedIn first social, the blog, the editorial calendar, and our newsletter

• Raise the quality bar on everything we publish, and help your colleague grow

Working across the firm

• Partner closely with our sales and delivery teams. Marketing at a services firm is only credible when it reflects what delivery actually does, and only useful when sales can act on it

• Build those relationships early. Your first 30 days should include a lot of listening

Building something durable

• Create a function that keeps running when you're on leave, with documented plays, systems, and reporting

• Deliver against pipeline targets you and your manager set together at month three, working with the team you have

• Keep improving how marketing works. We expect the tooling and workflows behind this function to look different in a year because you found better ways to run them

Requirements

• You've owned B2B marketing for a complex, considered purchase service or product sold to enterprise buyers in Western markets, with sales cycles measured in months and several people in the buying group

• Your results have come from positioning, craft, and earned distribution rather than media spend, and you're comfortable building an engine before there's money to scale it

• You've designed and run account based plays yourself, and you can walk us through what you built and what it produced

• You can execute independently in HubSpot: building campaigns, landing pages, forms, workflows, email, and reporting without waiting on anyone

• You write well. A lot of this role's output is writing and/or reviewing someone else’s writing

• You use AI in your own work every day and can show us how. We're interested in what you've actually built or changed: research and content workflows, custom prompts or assistants, tools you've wired together, processes you rebuilt because a model made the old way obsolete. Fluency here means practice, not opinions

• You stay current by instinct. New capabilities land constantly and you're the sort of person who tries them, forms a view, and brings the useful ones to the team

• You bring ideas. We want someone whose point of view makes our marketing better, not someone waiting to be told the plan

• You're willing to get deep into a technical category. You don't need a legal background, but you'll need the curiosity to understand contract data, CLM, and legal operations well enough to talk credibly to specialists

• You've managed and developed at least one person, and you enjoyed it

• Exposure to legal, legaltech, RegTech, ALSP, LPO, or adjacent services in regulated industries

• Experience marketing from an offshore or distributed delivery model to buyers in Western markets

• Experience marketing a portfolio of related services rather than one offering