Quezon City, PhilippinesFull TimeSeniorPosted Today
- Drive research, leadership, advising and strategy for gaming and the hospitality industry based on consumer insights.
- Oversee the execution of research plans, ensuring alignment of brand strategy and adapting with evolving business needs.
- Expert knowledge of custom research methodologies. Proficient at vendor and stakeholder relationship management, and leading custom research initiatives to deliver strategic and tactical insights.
- Collaborate with and influence brand teams to drive better business outcomes.
- Contribute to the creative development process, informing concept development and assessment by representing the voice of the consumer.
- Act as an organizational leader on insights and performance, understanding how varying data affects different customers; including competitive trends, environmental influences and investment performance.
- Strong understanding of secondary and syndicated data sources, including their strengths and weaknesses.
- Curious and open to new methodologies with a drive to grow the toolkit to strengthen business objectives.