Cairo, EgyptFull TimeSeniorPosted Today
Plan, launch, and manage digital advertising campaigns across multiple platforms, including Meta, Google Ads, TikTok, Snapchat, YouTube, and X (Twitter).
Manage advertising budgets and maximize Return on Ad Spend (ROAS).
Monitor, analyze, and optimize campaign performance on a daily basis.
Conduct A/B testing to improve campaign effectiveness.
Develop and execute retargeting strategies to increase conversions.
Optimize Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA).
Create dashboards and performance reports to track key marketing metrics.
Collaborate with the creative/design team to develop high-performing advertising assets.
Utilize AI tools to generate ad copy, optimize campaigns, and analyze marketing performance.
Stay up to date with digital marketing trends, platform updates, and industry best practices.
Provide continuous recommendations to improve marketing performance and increase revenue