Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
The Regional Product Marketing team for Financial Services connects customer insight, product strategy and go-to-market execution across GrabFin and Digibanks. We partner closely with Product, Commercial, CRM, Analytics and Country Marketing teams to build differentiated value propositions, influence product strategy, and drive sustainable growth across lending, payments, banking, insurance and wealth products.
Our mission is to help millions of customers discover, adopt and build lasting financial habits through one integrated Financial Services ecosystem.
Get to Know the Role
Financial Services Product Marketing is evolving beyond launching products to building product-led growth engines.
As Head of Product Marketing, you will help redefine how Financial Services products are built, launched and scaled across GrabFin and Digibanks. Beyond traditional positioning and go-to-market, you will leverage AI, predictive customer insights and experimentation to shape product strategy, build differentiated value propositions, design customer journeys and grow long-term customer value.
Working closely with Product, Commercial, Marketing, CRM and Analytics teams, you will ensure every product is designed not only to acquire customers, but to build trust, create lasting financial habits and strengthen the overall Financial Services ecosystem.
As the regional Product Marketing lead for Financial Services, you will build scalable frameworks and playbooks that can be adopted across markets, helping establish Product Marketing as a strategic growth partner - not just a launch function.
This is a fully on-site role at our Petaling Jaya's office.
The Critical Tasks You Will Perform
- Product-Led Growth: Lead the shift from traditional go-to-market towards product-led growth, driving adoption, engagement, retention and customer lifetime value.
- Financial Services Ecosystem Strategy: Shape the Financial Services portfolio by defining product positioning, customer value propositions and cross-sell strategies across GrabFin and Digibanks to grow one integrated Financial Services ecosystem.
- Customer-Back Innovation: Turn customer insights, behavioural data and market intelligence into recommendations that influence product strategy, product design and commercial priorities.
- AI-Native Product Marketing: Modernise Product Marketing through AI-enabled research, predictive personas, synthetic insights, experimentation and AI Search (AEO/GEO), improving how Financial Services products are discovered, understood and scaled.
- Regional GTM Excellence: Lead regional go-to-market strategies and develop scalable launch frameworks that improve execution consistency across markets while enabling local flexibility.
- Commercial Performance: Own product adoption, engagement, cross-sell, retention and commercial performance, continuously optimising through experimentation, analytics and customer insights.
- Cross-functional Leadership: Partner across Product, Commercial, CRM, Analytics and Country teams to align priorities, influence decisions and deliver measurable business outcomes.
Qualifications
What Essential Skills You Will Need
- The ideal candidate has 8+ years of experience across Product Marketing, Product Management, Growth, Strategy, or Consulting. This experience should be within consumer technology, fintech, or digital platforms. They must have a strong track record of driving product adoption, engagement, retention, and customer lifetime value.
- Experience developing integrated product marketing strategies that strengthen cross-sell, ecosystem growth and customer lifetime value across multiple products.
- Familiarity with AI tools, predictive analytics or automation to enhance research, workflows and marketing effectiveness.
- Ability to translate customer behaviour, market insights and commercial opportunities into differentiated value propositions, successful product launches and measurable business outcomes.
- Excellent stakeholder management skills with the ability to influence Product, Commercial and Marketing teams across complex, cross-functional regional organisations.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.