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Ingenia Communities Group

Project Marketing Manager - Over 50's Communities

Ingenia Communities Group
Brisbane, QLD, AUFull TimeMid-levelPosted Today
At Ingenia, we’re all about building belonging.
As an ASX 200 listed company, Ingenia owns and operates a growing network of over 100 lifestyle communities and holiday parks across Australia. Our portfolio includes over 15,700 income-generating sites, with more than 11,000 residents calling our communities home each day, and over 1.2 million guest nights enjoyed annually across our holiday parks.
Whether someone is staying for a weekend or settling in for years, we’re focused on creating warm, inclusive spaces where people truly feel at home.
Our people care deeply; about their work, their communities, and making a real difference. We’re bold, customer-focused, and always improving. At Ingenia, you’re empowered to grow, contribute, and create moments that matter.
Do what matters. Know you matter.
Join us and help bring great experiences to life, starting with you!

We're currently hiring a Project Marketing Manager based out of our Brisbane Office.
This role is a Fixed Term Contract until late December 2027, covering parental leave.
Reporting to the Senior Marketing Manager, you’ll take ownership of marketing strategy and execution for a portfolio of Ingenia Over 50's Communities, helping drive awareness, leads, sales and settlements while creating exceptional customer experiences.

Benefits
• Heavily discounted accommodation at Ingenia Holiday Parks
• Retailer discounts
• Novated Lease options
• Hybrid working options
• Launch new developments and bring place brands to life
• See the direct impact of your work through lead generation, sales, and settlement performance

Key Responsibilities
• Develop and execute end-to-end marketing strategies for assigned lifestyle communities, driving lead generation, sales, settlements, brand awareness and commercial outcomes
• Lead project launches, place branding and integrated marketing campaigns across digital, traditional, direct marketing and community channels
• Manage agency and supplier partnerships, marketing budgets, events and activations, ensuring projects are delivered on time, on brief and with measurable ROI
• Partner closely with Development, Sales, Community Managers and other stakeholders to align priorities and maintain momentum across active and future projects
• Analyse campaign performance, customer insights and market trends to optimise marketing effectiveness, improve customer experience and support business growth

About You
• Proven experience developing and delivering end-to-end marketing strategies, campaigns and project launches, ideally within property, development or a related industry
• Strong commercial acumen with experience managing budgets, measuring performance and using insights to drive ROI and continuous improvement
• Skilled at building trusted relationships and influencing stakeholders, with the ability to collaborate effectively across teams and external partners
• A proactive, adaptable and customer-focused marketer who can balance strategic thinking with hands-on execution in a fast-paced environment
• Relevant qualifications in Marketing, Communications or a related discipline, with experience using CRM, analytics and marketing systems to support data-led decision making

Recruitment Process
• Apply via Ingenia’s website (no cover letter needed)
• Phone conversation with Talent Acquisition team
• Interviews
• Background Checks
• Receive your offer, and join your team that values your contribution and collaboration
All applicants must be able to work in Australia and provide evidence of working rights, as well as undergo a National Police Check.

To learn more about what it’s like to work with Ingenia, take a look at our LinkedIn page here.
Ready to apply? You'll be taken to Ingenia Communities Group's application page.
Project Marketing Manager - Over 50's Communities at Ingenia Communities Group