Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in product marketing, partner marketing, or channel marketing.
- Experience managing cross-functional or cross-team projects from strategy to execution.
Preferred qualifications:
- Experience launching consumer hardware or subscription services through third-party channels. Ability to navigate negotiations and co-marketing agreements with external stakeholders while protecting brand integrity.
- Experience managing a high-volume roadmap with global projects simultaneously.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business workflows.
- Understanding of the Carrier landscape, including how hardware is subsidized and services are bundled to drive revenue.
- Understanding of the Sell-in, Sell-through cycle and experience working with Sales teams to hit service activation and hardware volume goals.
- Ability to simplify technical integrations and products into value propositions for non-technical audiences.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The Google Home team’s mission is to create a home that takes care of the people inside it, and the world around it. As the Product Marketing Manager for Google Home Platform Hardware and Solutions, you will help scale our reach through this platform ecosystem by driving co-built device and subscription growth alongside global partners like Walmart (e.g. onn cameras) and ATnT (e.g., Connected Life security solution).
Acting as the bridge between internal product teams and our most strategic external partners, including Global Carriers, Retailers, and Service Providers, you will develop an understanding of both our product capabilities and our partners' business strategies. You will synthesize these insights into comprehensive playbooks that equip partners to powerfully tell the Google Home story, while simultaneously ensuring our own product development is informed by the unique needs of the partner channel.
You will orchestrate how our newest devices and AI-powered services (such as Gemini for Home capabilities) are integrated into partner portfolios, ultimately driving sustained sales and subscription growth.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Acting as the bridge between internal product teams and our most strategic external partners, including Global Carriers, Retailers, and Service Providers, you will develop an understanding of both our product capabilities and our partners' business strategies. You will synthesize these insights into comprehensive playbooks that equip partners to powerfully tell the Google Home story, while simultaneously ensuring our own product development is informed by the unique needs of the partner channel.
You will orchestrate how our newest devices and AI-powered services (such as Gemini for Home capabilities) are integrated into partner portfolios, ultimately driving sustained sales and subscription growth.
Responsibilities
- Define and drive the marketing roadmap for launching and sustaining Google Home’s co-built devices and services across a tiered model of partners. Act as a marketing point of contact for external partners. Lead promote-in presentations and co-marketing workshops to secure partner buy-in for our scaling roadmap.
- Build and maintain Go-To-Market playbooks and self-service toolkits to support a pipeline of partnerships.
- Partner with Product Management, Business Development, and regional teams to influence product requirements for private-label hardware and service bundles.
- Design GTM strategies for partners, defining the joint value proposition and overseeing co-branded creative assets.
- Drive subscriptions attach rates within partner channels, utilizing data-driven insights to optimize touch points, like email journeys and in-app conversion.