Description
Jedy Apps is a mobile app company operating a portfolio of 80+ Android utility apps on Google
Play, reaching ~1.5M daily active users. We run performance marketing at scale, with deep
in-house data infrastructure (Firebase/GA4, RevenueCat, Singular) and a growing set of
AI-driven automation tools for campaign management and analysis.
About the Role
We're looking for a data-driven, highly analytical User Acquisition Manager to own and grow our
Google Ads activity across a large multi-app portfolio. You'll be focusing on Google Ads
(primarily Google App Campaigns), with a clear path to expanding into additional non-social
channels such as YouTube, pre-installs, and incentivized traffic as you prove impact.
This is not a maintain-the-dashboards role. We want someone who treats UA as a science,
comfortable with LTV modeling, predictive bidding, and complex multi-app account structures
and who is constantly looking for the next lever to pull, whether that's a new campaign structure,
a new channel, or a smarter way to automate the work.
What You'll Do
Own and scale Google Ads performance across dozens of app campaigns.
Manage complex account structures, including multiple MCCs, numerous apps, and varying budgets and goals.
Build and optimize bidding strategies based on predicted Lifetime Value (LTV), rather than simple CPA or ROAS targets.
Analyze and interpret data from GA4, Singular, and RevenueCat to make data-driven user acquisition decisions based on payback and cohort performance.
Continuously test and expand acquisition efforts by exploring:
- New campaign types
- New geographic markets (geos)
- New bidding strategies
Evaluate and pilot additional acquisition channels, including:
- YouTube
- Pre-install campaigns
- Incentivized traffic
Leverage AI tools (e.g., Claude Code and similar) to:
- Automate reporting
- Detect anomalies
- Streamline repetitive account management tasks
- Contribute to improving internal automation processes
Demonstrate an ownership and entrepreneurial mindset by:
- Taking responsibility for the growth roadmap
- Proactively driving initiatives
- Collaborating closely with the founder and team while working independently
Requirements
- 3+ years of hands-on experience managing Google Ads accounts
- 1+ year specifically with Google App Campaigns (UAC)
- Strong analytical skills, genuinely comfortable with data, not just reporting on it
- Experience managing complex, large-scale account structures
- Experience working with predicted/modeled LTV as a bidding input, not just historical
- revenue
- Experience managing significant monthly advertising budgets