Engagement & Communications Senior Specialist

We are looking for a Dealer Engagement & Incentive Manager who can drive impactful engagement across our dealer network through strong content strategy, internal communications, and event execution .

This role requires someone who is both strategic and hands-on —capable of turning business goals into actionable plans, while also crafting compelling content that motivates and aligns our dealer ecosystem.

Key Responsibilities

1. Dealer Engagement Strategy & Execution

• Develop and execute comprehensive dealer engagement plans aligned with business objectives
• Translate commercial targets into clear, actionable programs with defined timelines and deliverables
• Collaborate cross-functionally (Sales, Marketing, Operations) to ensure seamless execution across the network

2. Content Strategy & Development (Core Focus)

• Lead the development of content strategy from umbrella concept/tagline → content pillars → content angles → execution roadmap
• Plan and manage content calendars for campaigns, monthly and quarterly initiatives
• Create and oversee high-quality content (messaging, articles, scripts, key visuals direction)
• Ensure consistency in tone, messaging, and brand voice across all internal and dealer communications

3. Event & Activation Management

• Conceptualize and execute engagement programs such as sales contests, incentive campaigns, dealer conferences, kick-offs, and recognition events
• Manage end-to-end event execution: concept, content, operations, and participant experience
• Ensure all events effectively reinforce strategic messages and drive motivation

4. Incentive Program Design & Management

• Design and implement incentive schemes aligned with business goals
• Monitor program performance and optimize based on data and dealer insights
• Ensure transparency, clarity, and attractiveness of all incentive mechanisms

5. Budget Management & Performance Tracking

• Plan and manage budgets across engagement, content, and event initiatives
• Track spending and ensure cost efficiency while maximizing impact (ROI)
• Evaluate program effectiveness against defined KPIs

Requirements

Requirements

• 4–6+ years of experience in internal communications, content strategy, event management, or trade marketing
• Strong content capability (must-have):
  • Proven ability to build structured content frameworks (umbrella → pillars → angles → execution)
  • Strong storytelling and writing skills with clear, logical thinking
• Experience in organizing medium to large-scale events and activations
• Strong analytical and structured thinking , with the ability to:
  • Build plans from objectives to execution
  • Manage timelines and ensure delivery
• Experience in budget planning and management
• Strong stakeholder management and cross-functional collaboration skills
• Proactive, detail-oriented, and able to work in a fast-paced environment

Benefits

Preferred Qualifications

• Experience working with dealer networks or retail chains
• Background in incentive program design or sales-driven campaigns
• Experience in high-growth or fast-paced organizations