The Content & Campaign Professional supports content and campaign activities and marketing initiatives targeting increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.
What you’ll be doing1. Supports in executing BT Group's content and campaign strategy, supporting the achievement of BT Group's commercial and marketing objectives.
2. Supports the implementation of content programs that delivers measurable value to BT Group's digital profile and search engine optimisation (SEO) as well as web traffic.
3. Participates in activities that contribute to BT Group's brand positioning for external communications as part of the content strategy and plan.
4. Collates information and data for analysis purposes to help campaign teams make strategic, data-driven recommendations aimed at improving results and increasing client retention.
5. Supports the use of multi-channel automation and customer relationship tools in email strategy and execution, enabling engaging content strategy and campaign execution.
6. Supports with analytics activities across BT Group developing visible and measurable conversion funnels, identifying patterns that demonstrate content and campaign outcomes and adjusting from campaigns with poor performing return on investment (ROI).
7. Undertakes content production operations delivering assets that support BT Group's content and campaign strategy.
8. Supports in the implementation of ways to improve working processes within content and campaign management.