Saudi ArabiaFull TimeMid-levelPosted 13d ago
Job Summary
The Channel Sales Manager is responsible for driving sales growth, distribution expansion, and market execution across the Self-Service and Discounters channel within the Central Region. The role involves leading and developing the sales team, strengthening customer relationships, ensuring effective in-store execution, and delivering sales targets in line with company objectives.
Roles & Responsibilities- Achieve sales volume, value, and distribution targets for the assigned channel and territory.
- Lead, motivate, coach, and manage a team of sales representatives and merchandisers to maximize performance.
- Conduct regular field visits to monitor sales execution, customer coverage, and route productivity.
- Ensure product availability, visibility, pricing compliance, and promotional execution across all assigned accounts.
- Build and maintain strong relationships with key customers, store managers, and buyers.
- Identify and develop new business opportunities to expand the active customer base.
- Monitor competitor activities, market trends, and customer needs to support business growth.
- Prepare sales forecasts and provide regular sales and market performance reports.
- Coordinate with Supply Chain and other internal stakeholders to ensure product availability and service excellence.
- Ensure compliance with company sales policies, procedures, and operational standards.
- Sales target achievement (%).
- Distribution growth (Numeric & Weighted Distribution).
- New customer acquisition and account activation.
- Product availability and On-Shelf Availability (OSA).
- Merchandising and visibility execution compliance.
- Sales team productivity and route coverage effectiveness.
- Forecast accuracy.
- Customer retention and relationship management.
- Market share growth within the assigned channel.
- Minimum 4 years of experience in FMCG sales.
- At least 1–2 years of experience in a supervisory or team leadership role.
- Strong experience in the Self-Service and Discounters channel within the Central Region.
- Proven track record of achieving sales and distribution targets.
- Strong leadership, negotiation, and communication skills.
- Analytical and data-driven mindset with experience in sales reporting and performance analysis.
- Ability to work effectively in a highly field-oriented environment.
- Fluency in Arabic and English.
- Bachelor's Degree or Diploma in Business Administration, Marketing, Sales, or a related field.
- Valid Saudi driving license.
- Proficiency in Microsoft Office applications and sales reporting tools.
- FMCG food industry experience is highly preferred.
- Strong understanding of General Trade sales and distribution operations.