ShenzhenFull TimeSeniorPosted Today
Influencer Marketing Specialist/Manager - North AmericaShenzhenExperiencedFull-timeResponsibilitiesResponsibility
- Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across North America.
- Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand.
- Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth.
- Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers.
- Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact.
- Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.QualificationsRequirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4+ years of proven experience in influencer marketing, with a strong track record of scaling programs for measurable ROI, preferably in tech, consumer electronics, or related industries.
- Expertise in data analysis and marketing analytics, with the ability to translate insights into actionable strategies.
- Passion for videography or content creation is a plus.
- Exceptional communication, negotiation, and relationship-building skills, with a proven ability to collaborate with influencers and cultural stakeholders.
- Results-oriented mindset with a focus on achieving KPIs and driving revenue growth.Apply