From comfortably casual to lavishly appointed, AHC Hospitality represents a diverse array of hotels, restaurants, and resorts. Our team members provide exceptional experiences that delight our guests at every touchpoint. Whether hosting a meeting for several hundred, serving a table for two, or creating a beautiful space for our guests to enjoy, AHC Hospitality is full of opportunities for our guests, as well as our associates. We invest in supporting your growth and are a company who sees your success as our success. Choose a property that fits your personality: the Amway Grand Plaza, JW Marriott Grand Rapids, AC Hotel by Marriott, Courtyard by Marriott Downtown -- and start your unstoppable career here.
This position is eligible for full benefits (medical, dental & vision), 401K, paid vacation, hotel and restaurant discounts and more. Residence within the Mid-West, Caribbean, or East Coast.
SUMMARY:
We are seeking a results-oriented Group Sales Manager with a track record of effective and proactive selling to drive high-end business opportunities and elevate our brand presence across global luxury travel markets. The ideal candidate will have strong industry connections, an understanding of luxury clientele, and the ability to craft tailored sales strategies that align with our resort’s prestigious image.
DUTIES/RESPONSIBILITIES:
· Develop and execute monthly and annual group sales strategy for Peter Island Resort, with measurable goals tied to room nights, revenue, ADR, seasonal need periods, and full-island buyout opportunities
· Proactively identify, qualify, solicit, and close new business through account development, strategic prospecting, market penetration, trade relationships, and consistent follow-up
· Establish individual and departmental sales goals, monitor production and pace, and maintain consistent accountability through appropriate sales tracking, reporting, and CRM tools
· Cultivate and maintain strong relationships with international luxury travel partners, DMCs, and corporate clients, and other high-value referral sources
· Represent the resort at luxury travel tradeshows, sales missions, client events, networking opportunities, FAM trips, and site inspections, with clear goals for lead generation, conversion, and measurable return
· Maintain a strong understanding of the resort’s accommodations, villas, restaurants, spa, marina, beach experiences, event spaces, transportation logistics, destination access, and overall guest journey
· Position resort effectively within the luxury Caribbean market by understanding the competitive set, key feeder markets, major accounts, travel patterns, rate strategy, and destination-specific selling opportunities
· Partner closely with reservations, revenue management, operations, catering, and finance to align sales activity with revenue strategy, inventory controls, guest expectations, and operational capabilities
· Partner with AHC Hospitality on marketing planning, campaign strategy, content needs, public relations opportunities, digital performance, and overall brand positioning for the resort
· Provide leadership with strategic input on market conditions, sales opportunities, guest insights, competitive intelligence, campaign needs, ROI, KPI measurement, and revenue-driving priorities
· Maintain the use of Tripleseat and other sales systems, ensuring proper training, data integrity, accountability, reporting, and management of leads, contracts, BEOs, group details, and client communications
· Conduct resort tours, site inspections, client presentations, and planning conversations that bring the Peter Island experience to life and support strong conversion of qualified business
· Actively participate in sales, BEO, resume, and group review meetings to ensure all departments are aligned on upcoming business, guest expectations, special requests, and service opportunities
· Assist with annual sales and catering budget development, weekly and monthly forecasting, pace reporting, and performance updates tied to key business segments
· Maintain accurate records of proposals, contracts, room blocks, event details, deposits, billing, client communications, and group requirements
· Foster a collaborative, service-focused culture within the sales team and across resort departments, with an emphasis on accountability, communication, and guest satisfaction
· Oversee contracting and rate negotiation processes, ensuring compliance with resort revenue goals
· Ensure each client interaction reflects the resort’s commitment to discreet, personalized service
· Develop, implement, and achieve aggressive strategies for booking island buy-out opportunities
PROFESSIONAL EXPECTATIONS:
· Communicate proactively and professionally with resort leadership, AHC Hospitality, ownership representatives, guests, clients, vendors, and associates
· Exercise sound judgment, urgency, discretion, and professionalism in all client, guest, associate, and business situations
· Maintain strong working relationships across departments to support a positive, collaborative, and high-performing resort environment
· Uphold the highest standards of professional conduct, ethics, confidentiality, accountability, and integrity
· Remain flexible and responsive to the needs of a luxury private-island resort, including changing business demands, guest expectations, travel needs, and operational priorities
REQUIREMENTS:
· Minimum 3 years of luxury hospitality group sales experience, preferably in a resort setting
· Proven success selling high-end resorts or unique destinations that require proactive education, strategic storytelling, and strong relationship development
· Demonstrated ability to achieve and exceed revenue goals across luxury group, incentive, corporate retreat, social, catering, and buyout business
· Strong understanding of luxury travel advisors, MICE sales, destination sales, and high-touch client relationship management
· Strong business acumen, financial awareness, and ability to understand budgets, forecasts, pace reports, revenue strategy, sales production data, ROI, and KPI performance
· Ability to partner effectively with a corporate marketing team while providing strategic property-level insight, sales intelligence, guest feedback, and market perspective
· Excellent written, verbal, presentation, negotiation, and relationship management skills.
· Strong organizational skills, attention to detail, time management, and ability to manage multiple priorities without sacrificing quality.
· Experience with Tripleseat, Agilysys, Preferred Hotels & Resorts, luxury consortia, CRM platforms, and sales tracking tools preferred
· Previous Caribbean, island, remote destination, or international resort experience strongly preferred
· Ability to travel frequently, including internationally and with limited lead time. Travel may be required up to 50 percent of the time
· Ability to obtain and maintain a BVI work permit
· Ability to work effectively from a home office, while traveling, and while on property
· Established network in the luxury travel segment
· Polished communication and presentation skills with a deep understanding of refined service culture
· Self-motivated, polished, energetic, and comfortable working with a high level of independence, accountability, and responsiveness
· Comfortable working in a small island environment where flexibility, teamwork, resourcefulness, confidentiality, and a positive attitude are essential