Description
This is us
Kaltura’s (NYSE:KLTR) mission is to power any video experience for any organization – live, on-demand, or real-time. We not only want to make using video simpler, but we also want to better people’s lives through video. Founded in 2006, Kaltura is now a global leader in the video market with millions of people using our products daily to teach, learn, watch, connect, and collaborate. Among our customers, you’ll find more than 1000 global, well-known organizations.
15+ years since starting the company, we continue to foster a diverse and collaborative work environment where everyone gets a say. Our team is currently 700+ people, and we’re still growing. We have offices in New York, London, Singapore, and Tel Aviv, but our technology is all in the cloud.
Kaltura has a fast-paced environment where initiative is always encouraged. Together with our hybrid work model and flexible state of mind, you get the right conditions for creative juices to flow freely. Thanks to our long line of products, cultivation of rich collaborative culture and care for each Kalturian, you’ll never run out of room to grow and evolve.
If you don't meet 100% of the requirements below - that's okay, nobody's perfect! We believe in hiring people, not just a list of skills. We encourage you to apply if you think this is a role that would make you excited about coming to work every day.
Requirements
The role:
You will own and scale our global performance marketing strategy across paid acquisition channels, driving pipeline generation, customer acquisition, self-serve signups, enterprise demand generation, and ABM performance. This is an exciting opportunity to join a fast-growing team and partner closely with Sales, SDRs, Marketing Operations, Content, and Design teams to deliver measurable business impact through data-driven marketing programs.
The day-to-day:
- Own the strategy, execution, and optimization of paid campaigns across Google Ads, LinkedIn, Meta, Microsoft Ads, and other relevant channels.
- Manage media budgets and investment allocation to maximize pipeline, revenue, customer acquisition, and return on ad spend.
- Build and execute full-funnel acquisition programs that drive awareness, demand generation, enterprise opportunities, and self-serve growth.
- Develop audience targeting strategies using first-party data, ABM account lists, intent signals, and lookalike audiences.
- Partner with Sales, SDRs, Content, Design, and Marketing Operations teams to launch and optimize integrated campaigns.
- Lead experimentation across ads, creatives, landing pages, offers, and conversion paths through structured A/B testing.
- Analyze campaign performance and provide actionable insights, reporting on CPL, MQLs, SQLs, pipeline, CAC, ROAS, and revenue impact.
Ideally, we’re looking for:
- Hands-on experience managing B2B SaaS performance marketing programs across Google Ads, LinkedIn Campaign Manager, Meta Ads, and Microsoft Ads.
- Strong understanding of demand generation, pipeline creation, enterprise marketing, and customer acquisition strategies.
- Experience working with HubSpot, Salesforce, and Google Analytics 4 (GA4) to measure, optimize, and report on marketing performance.
- Proven ability to manage significant media budgets and optimize campaigns for business outcomes, not just lead volume.
- Strong analytical, project management, and communication skills with a data-driven approach to decision-making.
These would also be nice:
- Experience building and scaling account-based marketing (ABM) programs and leveraging intent data.
- Experience running international campaigns across North America, EMEA, and APAC markets.
- Familiarity with AI-powered marketing, automation, and productivity tools that improve campaign performance and efficiency.
The perks:
- Hybrid, flexible work environment
- Extended private health (including mental) insurance
- Personal and professional development programs
- Occasional Cross company long weekends