Marketing, Outreach & Presentation Specialist

Business Address: Mississauga, Ontario, Canada

About the Company

The client helps businesses simplify growth, strengthen leadership, improve execution, and create sustainable results through its proprietary 3S Scaling Method™ (Simplify, Systemize, Sustain).

As the business enters an exciting growth and rebranding phase, the company is looking for an experienced Virtual Assistant who can become an extension of the brand by supporting marketing initiatives, presentation development, lead follow-up, and relationship management.

This role is ideal for someone who enjoys working in a fast-paced consulting environment and can combine creativity, communication, and organization.

Position Overview

We are seeking a proactive, highly organized, and creative Executive Virtual Assistant who can support both the marketing and business development functions of the business.

The successful candidate will be responsible for creating professional presentations, managing social media content, following up with prospective clients and speaking opportunities, maintaining lead communications, and assisting with CRM activities.

The ideal candidate is someone who requires minimal supervision, communicates exceptionally well, and can confidently represent the brand when interacting with clients and partners.

Key Responsibilities

Presentation Design

• Design professional keynote and workshop presentations using Canva
• Create visually engaging presentation decks based on content and ideas provided by the client
• Apply strong presentation design principles
• Ensure presentations are concise, visually appealing, and aligned with the company's branding
• Handle last-minute presentation requests efficiently
• Maintain consistency with company brand colors and visual identity

Social Media Management

Manage the company's online presence, primarily on:

• LinkedIn (Primary Platform)
• Facebook
• Instagram

Responsibilities include:

• Create branded graphics and social media assets
• Design Canva graphics
• Develop posts based on the client's messaging
• Assist in building 90-day content campaigns
• Draft captions
• Schedule content (when required)
• Maintain brand consistency
• Submit content for client approval before publishing

Posting Schedule:

• LinkedIn – Once per week
• Facebook – Twice per week
• Instagram – Twice per week

Content Development

Initially:

• Work closely with the client to transform ideas into polished content

Long-term:

• Take ownership of content creation after understanding the brand voice
• Repurpose existing coaching content into social media posts
• Develop engaging visual content that reflects the AllStrive Results brand

Lead Follow-up & Relationship Management

Support ongoing outreach efforts by:

• Following up with leads generated through marketing campaigns
• Following up with speaking bureaus
• Contacting organizations regarding keynote speaking opportunities
• Maintaining communication with prospects throughout the sales funnel
• Personalizing follow-up emails
• Making professional follow-up phone calls when appropriate
• Building relationships rather than conducting hard sales

CRM Support

• Monitor CRM activity
• Update lead records
• Track prospect interactions
• Assist with email campaigns
• Personalize automated CRM communications when needed
• Help maintain accurate client information

Note: The client is currently implementing a custom-built CRM.

Administrative Support

• Maintain prospect tracking spreadsheets
• Research organizations and industries
• Prepare contact lists
• Assist with weekly reporting
• Organize business information

Weekly Reporting

Prepare a concise progress presentation covering:

• Accomplishments from the previous week
• Progress toward business goals
• Upcoming priorities
• Current challenges requiring support
• Marketing updates
• Outreach progress

The client expects the VA to confidently present these updates during weekly Zoom meetings.

Required Skills

Communication

• Excellent written English
• Excellent spoken English
• Clear, professional phone etiquette
• Confident presenting ideas
• Comfortable representing the company professionally

Marketing

• Social media management
• Canva design
• Branding
• Content creation
• Copywriting
• Presentation development

Administrative

• CRM management
• Email management
• Spreadsheet management
• Organization
• Research

Technical Skills

Required:

• Canva (Advanced)
• Microsoft Excel
• Microsoft Office
• Google Workspace
• Zoom
• LinkedIn

Preferred:

• Experience with CRM systems
• Basic video editing (Reels/Short-form videos)
• Social media scheduling tools

Preferred Experience

Candidates with experience supporting:

• Executive coaches
• Business consultants
• Leadership consultants
• Professional speakers
• Keynote speakers
• Trainers
• Coaching businesses
• Consulting firms

will be highly preferred.

Preferred Personality

Mike emphasized that personality and professionalism are just as important as technical skills.

The ideal candidate should be:

• Exceptional communicator
• Highly professional
• Creative
• Trustworthy
• High integrity
• Organized
• Detail-oriented
• Confident
• Self-starter
• Resourceful
• Reliable
• Able to work independently
• Comfortable making decisions
• Strong presenter
• Brand-conscious
• Relationship-focused

Work Schedule

• Minimum of 10 hours per week
• Flexible working hours
• Must be available for scheduled weekly Zoom meetings during Eastern Time (Canada)
• Ability to overlap with the client's working hours when required

Success in This Role

The ideal VA will:

• Require minimal revisions to presentations and social media assets.
• Confidently represent the AllStrive Results brand in written and verbal communication.
• Help move prospects through the sales funnel with consistent, professional follow-up.
• Take ownership of marketing execution while collaborating closely with the client during the company's rebranding and growth phase.

Important Client Notes & Preferences

Top Priorities

• Outstanding verbal and written English communication.
• Strong Canva skills with experience creating executive-level presentations.
• Ability to manage both marketing and follow-up responsibilities in a single role.
• Comfortable making professional follow-up calls to organizations in Canada and the United States.
• Experience supporting coaches, consultants, or professional speakers is highly preferred.
• Able to represent the AllStrive Results brand with professionalism, integrity, and confidence.

Branding Preferences

• Content should follow established brand guidelines and colors.
• Avoid excessive use of AI-generated imagery; designs should feel polished, authentic, and thoughtfully crafted.
• Initial content direction will come from Mike, with the expectation that the VA becomes more autonomous over time.

Meeting & Reporting Expectations

• Weekly Zoom touchpoints.
• The VA should present updates in a concise, structured format covering accomplishments, plans, and any roadblocks.