Taguig, PhilippinesFull TimePosted Today
TEST ---
Experienced Social Media Manager & Personal Brand Strategist
About the Company A leadership development and communication coaching company based in Vevey, Switzerland. An established Professional Certified Coach (PCC), Trainer, Facilitator, and International Keynote Speaker, the company partners with multinational organizations and corporate leaders worldwide. Their work focuses on helping professionals develop exceptional interpersonal communication, leadership presence, presentation skills, storytelling, influence, team collaboration, and executive communication. As the business continues to grow globally, Carroll Communication Coaching is looking for an experienced Social Media Manager who can strengthen Amy's personal brand, increase awareness of the company, and position the business as a trusted thought leader on LinkedIn and eventually across multiple social media platforms. Position Overview We are looking for a highly experienced Social Media Manager & Personal Brand Strategist with a strong background in LinkedIn content marketing, personal branding, organic lead generation, and strategic content planning. This is not a task-based posting role. The ideal candidate is someone who can proactively collaborate with the team, suggest ideas, create high-quality content, identify opportunities for growth, and help increase visibility for Amy Carroll and Carroll Communication Coaching. Initially, the role will focus on LinkedIn, with future expansion into Instagram, Facebook, YouTube, and TikTok. Key Responsibilities LinkedIn Personal Brand Management Optimize Amy Carroll's LinkedIn profile Strengthen Amy's positioning as a communication coach and keynote speaker Ensure all content aligns with the company's brand identity and messaging Maintain consistency across profile, posts, and visual branding Content Strategy & Planning Develop and execute a proactive LinkedIn content strategy. Responsibilities include: Create monthly content calendars Plan approximately 20 high-quality LinkedIn posts per month Produce a mix of Text posts, Image posts, Carousel posts, educational content, Thought leadership posts and Promotional content for open-enrollment programs Collaborate closely with Amy and the branding team for approvals Recommend new content ideas and campaign opportunities Content Creation Create engaging content that reflects Amy's expertise. This includes: Writing compelling LinkedIn copy Creating Canva graphics Designing branded carousel posts Repurposing existing materials Repurposing keynote presentations and training materials into social media content Transforming videos into social posts Video Editing Perform light video editing, including: Short-form videos LinkedIn videos Promotional clips Educational snippets Simple captions Basic transitions Expected frequency: Approximately 1–2 videos per week Community Management Manage Amy's online engagement. Responsibilities include: Responding to comments Managing LinkedIn inbox messages Monitoring notifications Engaging with relevant conversations Supporting relationship building within Amy's professional network Expected engagement: 5 days per week Organic Marketing & Brand Awareness Support the company's marketing initiatives through organic strategies. Responsibilities include: Promote open-enrollment leadership programs Increase awareness of communication coaching services Build audience trust through valuable educational content Help attract qualified prospects organically Suggest marketing initiatives that increase visibility Lead Generation Support Responsibilities include: Developing lead-generation content ideas Creating awareness campaigns Supporting funnel-building strategies Increasing visibility that attracts inbound leads Researching content opportunities that encourage audience engagement Supporting awareness around downloadable resources and assessments Research Conduct ongoing research on: LinkedIn trends Industry trends Communication coaching topics Leadership topics Competitor analysis SEO keywords LinkedIn hashtags Audience interests Reporting & Strategy Monthly analytics reports Track KPIs and engagement metrics Recommend improvements based on data Participate in monthly strategy discussions Suggest content optimizations Required Skills & Experience Required Proven experience managing LinkedIn personal brands Excellent written and spoken English is essential. Strong LinkedIn content creation experience Excellent copywriting skills Experience building thought leadership brands Social media strategy experience Strong organic marketing knowledge Personal branding experience Canva proficiency Basic video editing skills Strong research skills Excellent organizational skills Ability to work independently Proactive mindset Highly collaborative Strong attention to detail · They should be comfortable bringing ideas to the team rather than waiting for instructions. Preferred Experience Experience working with: Executive Coaches Leadership Coaches Consultants Trainers Keynote Speakers Professional Services businesses Tools Required experience with: Zoho Social (preferred) Zoho CRM Zoho Campaigns Zoho Projects Canva ChatGPT Claude LinkedIn AI productivity tools Working Arrangement Initial commitment: 10 hours per week Flexible schedule Opportunity to increase hours depending on project and business needs Work closely with Amy Carroll, Nicola, and Kim Weekly planning/check-in meetings Use Zoho Projects for task management Submit end-of-week progress reports Success Metrics The successful VA will help achieve: Stronger LinkedIn presence Consistent, high-quality content Increased audience engagement Improved brand awareness Growth of Amy Carroll's personal brand Increased awareness and registrations for open-enrollment programs Actionable marketing insights through analytics Collaborative contribution of new marketing ideas Important Client Preferences & Notes Must-Haves Senior-level Social Media Manager (no junior candidates) Proven LinkedIn expertise Strong strategic mindset Proactive and collaborative Excellent business English Experience using AI tools Comfortable working independently Metrics-driven and analytical