Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, Lifetime Value (LTV)/Customer Acquisition Cost (CAC) modeling, and financial planning.
- Experience managing multiple cross-functional or cross-team projects.
- Experience conducting market research, competitive benchmarking, and business case development to inform distribution, content, or marketing investment decisions.
Preferred qualifications:
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Experience in content marketing or sports marketing, consumer marketing, working with behavioral marketing data, and marketing analytics.
- Experience building a brand and product from scratch and ability to grow in ambiguity, where priorities and timelines may shift.
- Ability to translate complex data into actionable marketing strategies and creative insights.
- Passion for the Connected TV (CTV) landscape, subscription products, streaming television, and the YouTube ecosystem.
- Demonstrated success in driving subscription growth.
About the job
The Connected TV Marketing team works on YouTube TV, NFL sunday ticket, and YouTube Primetime Channels, in addition to YouTube's carriage of live sports, for example the NFL game that YouTube broadcasted globally in September 2025. We are a collection of strategists, growth marketers, and product marketers who focus on growing these businesses for YouTube and Google.
As a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) team, you are the strategist driving growth across our subscription products. You will operate at the intersection of business, product, and marketing, synthesizing inputs from cross-functional centers of excellence (COEs) to define the long-term trajectory of our CTV business. You will act as the primary architect of the strategy that binds our various product and marketing workstreams. By leveraging deep analytical excellence, you translate market dynamics into a cohesive growth roadmap, ensuring that our ecosystem is optimized for scale, profitability, and participant advantage. You will serve as the connective tissue within the organization guiding investment prioritization, pressure-testing business cases, and framing decisions that leadership uses to navigate the evolving streaming landscape. Your role requires the mindset of a consultant who can distill ambiguity into clarity, influence executive stakeholders across the organization, and serve as the strategic compass for the future of TV on YouTube.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Model growth opportunities for our subscription products spanning paid and owned channels, creating prioritization frameworks to allocate resources efficiently.
- Partner with finance and product operations to apply investment frameworks to the CTV portfolio, ensuring marketing spend and growth goals are aligned with overall business objectives.
- Evaluate new bundling and pricing opportunities across the suite of YouTube subscriptions, partnering with business development, finance, and product.
- Lead the CTV strategic roadmap, synthesizing cross-functional inputs into a cohesive CTV narrative to drive investment prioritization and leadership decision-making.