Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, lifecycle marketing, or brand management within consumer software, mobile apps, or digital health.
- Experience managing software feature launches, feature adoption campaigns, or mobile app growth initiatives.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in the digital health, wellness, or health-tech space, with a solid understanding of user privacy considerations and regulatory/clinical sensitivities.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Ability to thrive in highly matrixed, cross-functional environments, with a demonstrated knack for managing multiple stakeholders (including product, engineering, legal, and medical/clinical experts).
- Strong problem-solving skills with experience utilizing user data, UX research, and market trends to build compelling product narratives.
- Strong communication skills, capable of bridging the gap between deep technical/medical features and simple, motivating consumer benefits.
About the job
As a Product Marketing Manager for Google Health, you will lead the end-to-end product marketing strategy for critical software verticals and core feature sets within our consumer health portfolio. This includes shaping both new feature introductions and optimizing sustaining software capabilities that empower users to manage their wellness daily.
In this role, you will own distinct feature verticals (such as illness detection, medical record mapping or mental health) and drive their adoption, engagement, and long-term value. You will operate as the marketing lead for your assigned domains while partnering closely with the Lead Product Marketing Manager (PMM) for the primary Google Health app to ensure a seamless, unified user experience and a cohesive overall narrative.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities
- Define the positioning, messaging frameworks, and distinct value propositions for specific software verticals and health features. Turn complex clinical or technical capabilities into intuitive, consumer-facing benefits.
- Develop and execute sustaining marketing strategies to drive feature discoverability, onboarding, and habitual engagement. Partner with growth and product teams to optimize the user journey post-launch.
- Lead the launch of new software features, UX updates, and vertical experiences. Orchestrate cross-functional execution across regional marketing, PR, GTM, brand, and internal channels.
- Partner deeply with product management, clinical/health experts, UX research, and legal to advocate for the user. Translate clinical validation and consumer insights into actionable feature requirements and marketing narratives.
- Collaborate seamlessly with the Lead App PMM to ensure vertical-specific feature launches align with the broader app roadmap, and act as a primary product expert by testing features.