In this role, you will be responsible for planning, coordinating, and optimising industry-aligned campaigns and activities that drive pipeline creation, progression, and conversion.
You will work closely with Field Marketing to align on horizontal plays and corporate campaigns; while bringing forward ideas, insights, and recommendations tailored to local market needs.
Success in this role depends on the ability to build alignment and consensus across Business Generation, Sales, and Marketing leadership - ensuring campaigns are effectively executed and continuously improved.
Key Responsibilities
- Help define target market, ICP, and account segmentation aligned to industry priorities
- Develop and coordinate quarterly campaign plans across assigned satellites
- Design and support execution of multi-channel campaigns and activities
- Work closely with Field Marketing to align on horizontal plays and corporate campaigns
- Support the adaptation of centrally defined campaigns to local market and industry context
- Bring forward ideas and recommendations to improve campaign effectiveness
- Build alignment across Business Generation, Sales, and Marketing teams
- Drive coordination of outreach, events, and engagement activities
- Support prospect-facing activities including events, workshops, and sessions
- Facilitate discussions that support stakeholder engagement and pipeline creation
- Analyse campaign performance, pipeline contribution, and conversion metrics
- Identify trends, gaps, and opportunities to improve effectiveness
- Use data and insight to refine targeting, messaging, and activity focus
- Support initiatives leveraging AI to improve campaign effectiveness and efficiency
- Contribute to cross-satellite learning by identifying what is working across regions and industries
- Share insights and best practices across the BDM community
- Ensure consistency, rigour, and alignment to agreed processes and standards
- Maintain visibility and reporting on campaign activity and outcomes
Core Competencies
Commercial awareness
Stakeholder engagement
Communication
Execution discipline
Collaboration
Analytical thinking
Data-driven decision making
Planning and organisation
Presentation and facilitation skills
Influencing and consensus building
Qualifications & Experience
Relevant experience in marketing, business development, or demand generation
Experience executing and coordinating campaigns with measurable outcomes
Experience engaging prospects through events, workshops, or presentations
Strong understanding of go-to-market strategies and sales alignment
Experience working with data to inform decisions and improve performance
Strong communication and coordination skills
Ability to operate in a fast-paced, matrixed environment
Success Profile
Improves effectiveness of campaigns through alignment and coordination
Drives measurable pipeline impact through well-executed initiatives
Builds alignment across Marketing, Sales, and Business Generation
Identifies actionable insights from data to improve outcomes
Effectively represents Oracle in prospect-facing engagements
Contributes to scalable, repeatable campaign approaches across satellites
Improves performance through continuous optimisation and shared learning
Operates with influence and accountability for outcomes
Career Level - IC4
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