- Purpose of the job
Be a first class business partner for the Sales & Marketing teams by providing reliable, relevant and timely information to drive fact based decision making and revenue & cost management.
Be the guardian of HEINEKEN assets and reputation through improved financial controls, managed financial risks and clear & transparent information on business performance.
- Key responsibilities
- Be a co-pilot to Sales & Marketing teams in decision making through solicited and unsolicited advice based on financial analysis and in-depth knowledge of business operations.
- Trade Terms & Promo Management
Manage and monitor promotional spend (on- and off-invoice), ensuring alignment to agreed budgets and guardrails
Track ESD-related spend and ensure correct classification and reporting
- Financial Control & Governance
Ensure all trade terms spend is backed by approved contracts or business justification
Validate accruals, provisions, and settlements in line with actual activity
Enforce adherence to DoA, processes, and rules of engagement
Support closure and reconciliation of rebate agreements and ad hoc promotions
- Performance Tracking & Analysis
Deliver monthly insights on R&O (Risks & Opportunities) and YTD performance vs budget
Promo tracking per customer
Identify risks, inefficiencies, and opportunities to optimise Gross-to-Net performance
- Process & System Support
Drive standardisation and improvement of trade terms processes
Ensure accurate SAP postings, reporting consistency, and clear spend categorisation
Support implementation of process improvements, controls, and reporting tools
- Business Partnering
Partner with Sales (KAMs, Regional teams) and Finance to challenge and optimise spend decisions
Provide clear, data-driven insights to support deal councils / revenue forums
Act as a key link between commercial teams and finance to ensure transparency and accountability
- Support the business planning cycle of Sales & Marketing (Strategic Plan, Annual Plan and Latest Estimates).
- Prepare and deliver streamlined & timely reports including commentaries, KPIs, graphs, internal/external insights and/or benchmarks.
- Manage and monitor promotional spend (on- and off-invoice), ensuring alignment to agreed budgets and guardrails
- Track ESD-related spend and ensure correct classification and reporting
- Analyse Sales & Marketing investments; prepare of Sales & Marketing fund applications and execute post audits where relevant.
- Execution of sample-based analytical reviews on specific topics and transactional data, obtain and monitor implementation of action plans.
- Identify gaps in Sales & Marketing processes, design, propose and implement solutions/controls to strengthen control environment and foster a culture of continuous improvement.