Assistant Athletics Director for Marketing & Fan Experience

Posting number: 9720256

Department: University of South Carolina

Job classification: Athletics Director

Posting type: Open

Categories: Education

SummaryAssistant Athletics Director for Marketing & Fan Experience
University of South Carolina

Posting NumberSTA00545PO26

Job FamilyAthletics Administration

Job FunctionAthletics Administration

USC Market TitleAthletics Administrator

Link to USC Market Titlehttps://uscjobs.sc.edu/titles/143243

Job LevelP4 - Professional

Business Title (Internal Title)Assistant Athletics Director for Marketing & Fan Experience

CampusColumbia

Work CountyRichland

College/DivisionAthletics

DepartmentATH Department of Athletics

State Pay RangeUnclassified

USC Market RangeB00

Anticipated Hiring Range$75,000 - Salary commensurate with qualifications.

Location of Vacancy

Part/Full TimeFull Time

Hours per Week37.5

Work Schedule

• Generally Monday – Friday, 8:30am – 5:00pm.

• Willing to work a flexible work schedule to include evenings, weekends and holidays to meet the needs of the department.

Basis12 months

Job Search CategoryOther Professional

About USC

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

Advertised Job Summary

The Assistant Athletics Director of Marketing & Fan Experience position assists in the development and execution of marketing, fan engagement, attendance growth, and revenue generation initiatives that support the University of South Carolina Athletics Department. The Assistant Athletics Director works collaboratively across the department to enhance the Gamecock Athletics brand, elevate the fan experience, drive ticket sales and attendance, and create innovative opportunities for revenue growth.

The Assistant Athletics Director serves as the primary marketing contact for baseball and serves as the department's secondary football marketing lead. This position will direct the department's mascot program, serves on departmental committees related to revenue generation and brand development, and help lead the creation and implementation of new revenue-generating events and fan engagement opportunities.

Job Related Minimum Required Education and Experience

• Requires a bachelor's degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials

Preferred Qualifications

• Master's degree in sport management, business administration, marketing, communications, or a related field and seven (7) years of progressively responsible experience in a related field.

• Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level.

• Experience with strategic planning and departmental operations.

Knowledge/Skills/Abilities

• Demonstrated experience developing and executing strategic marketing plans, attendance initiatives, and fan engagement programs.

• Experience planning and executing game presentation and promotional activities for athletic events.

• Excellent written, verbal, organizational, and interpersonal communication skills.

• Able to manage multiple projects simultaneously in a fast-paced environment.

• Ability to work evenings, weekends, and holidays as required by athletic event schedules. Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders.

Job Duties

Job Duty

Baseball Marketing Strategy, Attendance Growth & Fan Experience: Serve as the primary marketing contact for baseball, developing, implementing, and evaluating comprehensive marketing, fan engagement, and game presentation plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute promotional campaigns, group sales initiatives, theme nights, grassroots marketing efforts, and other attendance-driving programs. Plan, coordinate, and execute all fan experience and game presentation elements for baseball, including game themes, entertainment elements, promotions, sponsor activations, videoboard content, public address announcements, and fan engagement initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, Learfield, and external partners to execute integrated marketing campaigns and achieve departmental goals.

Essential FunctionYes

Percentage of Time30

Job Duty

Football Marketing: Serve as the department's secondary football marketing lead, assisting with the planning, execution, and evaluation of comprehensive marketing, fan engagement, and game presentation strategies for one of the department's premier revenue-generating programs. Support attendance growth initiatives, sponsorship fulfillment, game presentation planning, fan engagement efforts, and other football-related marketing responsibilities. Collaborate with internal and external stakeholders to ensure a best-in-class fan experience and successful execution of football marketing initiatives.

Essential FunctionYes

Percentage of Time30

Job Duty

Revenue Generation, Branding & Strategic Initiatives: Serve on departmental committees related to revenue generation, brand development, and fan engagement. Work with marketing team on the creation, implementation, and evaluation of innovative revenue-generating events and fan experiences that support departmental goals. Collaborate with internal and external stakeholders to identify new opportunities for attendance growth, sponsorship activation, fan development, community engagement, and revenue generation. Support strategic initiatives designed to strengthen the Gamecock Athletics brand and enhance the overall fan experience.

Essential FunctionYes

Percentage of Time25

Job Duty

Mascot Program: Direct and oversee all aspects of the Athletics mascot program, including recruitment, hiring, training, scheduling, evaluation, and management of mascot staff. Ensure the mascot program supports departmental branding, fan engagement, community outreach, and promotional objectives.

Essential FunctionYes

Percentage of Time10

Job Duty

Administrative Responsibilities: Assist with departmental administrative responsibilities, special projects, and other duties as assigned.

Essential FunctionYes

Percentage of Time5

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security SensitiveNo

Hazardous weather categoryNon-Essential

Posting Detail Information

Number of Vacancies1

Desired Start Date

Job Open Date07/20/2026

Job Close Date09/03/2026

Open Until FilledNo

Special Instructions to Applicant

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.




We are only accepting applications submitted by September 3, 2026.




The University of South Carolina offers a valuable benefits package including but not limited to:




• Health and Life Insurance

• Retirement Programs

• Paid Tuition

• Dependent Scholarships

• Annual Leave

• Sick Leave

• 13 Paid Holidays (including an extended December holiday)

• Paid Parental Leave

• Professional Development Opportunities




Click here to learn more about why you should work at USC.

Quicklink for Postinghttps://uscjobs.sc.edu/postings/209859

EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.


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