Role Summary
The Appointment Setter is responsible for identifying, qualifying, and securing high-value leads for an established web and media agency. The core purpose of this role is to build a robust sales pipeline by ensuring all prospects are pre-qualified and ready to engage with our service offerings. Success is measured by the volume of qualified meetings scheduled and the subsequent conversion of those leads into long-term agency partners.
This is a Remote, Target-based position at a Mid-Level seniority, offering a performance-driven compensation structure including pay-per-meeting and ongoing commissions.
Work Setup & Collaboration
- 100% Remote: Requires high levels of self-discipline, autonomy, and a professional home-office environment.
- Target-Driven Schedule: Flexible hours based on meeting outreach goals and prospect time zones.
- Direct Impact: Working within a small, agile team (1-10 employees) with direct access to leadership and established brand assets.
- Process Ownership: High degree of autonomy in lead sourcing and outreach strategy within agency quality standards.
What You'll Do
- Identify and prospect high-potential leads within the web and media landscape using various outbound channels.
- Prequalify prospects through rigorous discovery to ensure they meet the agency’s ideal client profile and budget requirements.
- Secure and schedule appointments for the sales team, ensuring all logistical details are managed and confirmed.
- Communicate the value proposition of the agency effectively, leveraging our established brand and proof of work.
- Manage and update lead status and interaction history within the CRM to maintain data integrity.
- Collaborate cross-functionally with the agency owner to refine targeting criteria and outreach scripts.
- Optional Closing: Take ownership of the full sales cycle for higher commission tiers if performance benchmarks are met.
- Maintain high activity levels in telemarketing and digital outreach to consistently hit weekly meeting targets.
Success Indicators
- Qualified Meeting Volume: Consistently achieving a target number of verified appointments per week.
- Lead-to-Close Ratio: Maintaining a high percentage of scheduled meetings that result in signed contracts.
- Revenue Generation: Contributing to the acquisition of accounts with a minimum monthly value of $1,500 .
- Retention Impact: Securing long-term retainers that qualify for ongoing perpetuity commissions.
Required Qualifications
- 3+ years of experience in telemarketing, lead generation, or outbound sales, preferably in the B2B tech or media space.
- Proven track record of navigating gatekeepers and engaging decision-makers at the mid-to-senior level.
- Strong proficiency in CRM tools and lead prospecting software.
- Exceptional verbal and written communication skills for persuasive, professional outreach.
- Deep understanding of the web/media agency model and the ability to discuss digital services confidently.
- Results-oriented mindset with the ability to thrive in a commission-heavy, target-based environment.
- Self-management skills for maintaining high output in a fully remote, asynchronous setting.
Nice to Have
- Existing network of potential clients in need of web or media services.
- Experience using LinkedIn Sales Navigator or similar outbound automation tools.
- Background in closing high-ticket digital service contracts.
- Familiarity with SEO, PPC, or high-end web development sales cycles.
About the Team/Environment
We are a lean, high-velocity media agency with a strong market reputation and a portfolio of proven results. Our environment is performance-focused and entrepreneurial, prioritizing efficiency and quality over rigid corporate hierarchy. We provide the branding and social proof; you provide the drive to connect us with our next high-value partner.