Morristown, NJ, United StatesFull TimeSeniorPosted Today
Responsibilities include but are not limited to:
- Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities.
- Create new strategies to deliver high-impact marketing for branch customers by segment.
- Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget.
- Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns.
- Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices.
- Develop and deliver high impact presentations with a high level of executive presence.
- Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.
- Leverage AI to deliver highly personalized and scalable solutions.
- Hospitality mindset when working with partners and when delivering for customers; prioritize building meaningful relationships.
- Able and willing to drive both highly strategic workstreams and tactical project plans.
- Develop strong partnerships; lead through collaboration; recognized as a team player.
- Proven ability to take initiative, influence others, and achieve results.
- Strong analytical, problem solving and planning skills with ability to simplify the complex.
- Understands and applies proactive risk mitigation, manages through issues and escalates appropriately.
- Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes.
- Excellent written and verbal presentation skills -- especially for C-suite audiences.
- Bachelor's degree in Marketing, Business or related field. Minimum of 6 years of experience in a Marketing Strategy role with strong emphasis on leveraging customer insights to drive innovation.
- Experience in financial services and event/experience marketing preferred.