Main Responsibilities:
• Formulate and implement the acquisition, growth and retention strategies for affluent customers, aiming to achieve the business targets and improve customer experience
• Analyze the customer behavior and needs referencing market research and customer profile; propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc
• Liaise closely with product and channel to cross-sell suitable products and services to meet target customers’ needs holistically, and eventually uplift profitability of the affluent segments
• Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such. Also ensure efficient using of the approved marketing budget
• Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points
• Support marketing and loyalty programs for private banking segment
Incumbent Requirements:
• Degree holder or above in Finance, Marketing, Business Administration or related disciplines
• Minimum 3-5 years of experience in marketing or segment management preferably in prestige customer segment, preferably in banking field
• Attentive to details and strong sense of market trend
• Ability to thrive in fast-paced environment and manage multiple tasks under pressure.
• Excellent interpersonal and communication skills
• Good command of written and spoken English and Chinese