Purpose & Overall Relevance for the Organization:
Lead the implementation of LAM E2E GTM process within the country to support the growth of brand by providing infrastructure, mindset and capabilities ensuring consistent execution, cross-functional alignment, and visibility of results through business metrics and performance indicators. Build market specific processes/templates to allow product, brand, sports marketing, channels and demand planning to focus on their tasks in a consistent and efficient way.
Key Responsibilities:
- Leads the implementation of E2E GTM Process within the country
- Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars
- Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance
- Identify risks in advance and propose mitigation plans.
- Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved
- Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands
- Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors
- Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking
- Drives flawless showroom set up process following LAM guidance
• Analyze performance and generate actionable recommendations.
• Document processes, create playbooks, and drive improvements and automation.
• Prepare presentations and executive reports for Leadership.
Knowledge Skills and Abilities:
- Analytical thinking.
- Ownership and autonomy.
- Excellent organization.
- Ability to influence without formal authority.
- Executive communication.
- Business acumen.
- Continuous improvement mindset.
Tecnical Skills:
- Project Management
- Go-To-Market Planning
- Marketing Operations
- Business Analytics
- KPI Management
- Excel / Google Sheets
- Agile methodologies (desirable)
- Automation tools (desirable)
Requisite Education and Experience / Minimum Qualifications:
- 5 years of relevant experience
- Advanced English
- Excellent communication skills