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Valley National Bank

Dir, Sales & Service Effectiveness

Valley National Bank
Morristown, NJ, United StatesFull TimePosted Today
Responsibilities include but are not limited to:
  • Capability Building Strategy
    • Lead enterprise capability strategy for Sales & Service, defining skills, behaviors, and performance expectations for banker effectiveness across all roles and channels.
    • Partner with L&D to set learning strategy, prioritize curriculum, and align training to frontline performance outcomes.
    • Oversee design and delivery of role-based learning paths for Retail, SMB, and Mortgage bankers across sales, service, product, and advisory skills.
    • Measure learning effectiveness and skill transfer; use data to continuously refine programs and delivery.
    • Embed continuous learning into the flow of work to drive ongoing development beyond formal training.
  • Sales Effectiveness
    • Define and govern a scalable, customer-aligned enterprise sales process, including supporting scripts, playbooks, and conversation guides.
    • Establish sales rhythms and clear DILO/WILO/MILO expectations to drive accountability, consistency, and effective coaching.
    • Enable seamless collaboration across bankers, specialists, and partners, embedding sales frameworks into onboarding, development, and performance management.
  • Service Effectiveness
    • Own the enterprise service effectiveness framework, including workflows, escalation paths, decision rights, and supporting playbooks across Retail, SMB, and Mortgage.
    • Define and optimize end-to-end customer journeys and branch experience standards to reduce friction and deliver consistent, differentiated service.
    • Establish and govern service metrics and SLAs, using performance data (e.g., resolution, satisfaction) to drive continuous improvement.
    • Partner with Operations, Compliance, and Technology to ensure service experiences are practical, compliant, and enabled for frontline execution.
  • Field Partnership & Voice of the Frontline
    • Act as a key liaison between Channel Leaders, Field Enablement, and enterprise strategy teams--ensuring that sales and service effectiveness programs are grounded in real frontline experience and operational realities.
    • Establish structured feedback mechanisms--including field advisory panels, observation sessions, and performance data reviews--to continuously identify gaps in skills, process, and content.
    • Represent frontline effectiveness needs in enterprise planning, product, and strategy forums, ensuring that new initiatives are assessed for their impact on banker workflows and customer experience.
  • Governance & Continuous Improvement
    • Own the governance model for sales and service effectiveness content--ensuring playbooks, scripts, journey maps, and process documentation are accurate, version-controlled, and regularly reviewed.
    • Establish a continuous improvement cadence using performance data, field feedback, and industry benchmarks to identify and prioritize the next highest-value enhancements to effectiveness frameworks.
    • Partner with the Director of Advisory & Enablement Tools to ensure sales and service effectiveness content is reflected in and supported by frontline technology and tooling.
Qualifications Required Skills:
  • Deep knowledge of retail banking sales/service models, customer journeys, L&D principles, performance management, and risk/compliance frameworks.
  • Strong strategic and analytical skills to design scalable processes, interpret performance data, and drive continuous improvement.
  • Proven ability to build and align enterprise capability programs, linking learning, process, and performance to measurable outcomes.
  • Exceptional stakeholder management, communication, and influence skills across matrixed, cross-functional environments.
  • Ability to translate strategy into practical, frontline-executable solutions while balancing customer experience, business results, and compliance requirements.
Required Experience:
  • Bachelor's degree in Business, Finance, Organizational Development, or a related field.
  • Minimum of 10 years in sales enablement, sales effectiveness, service operations, or a related role within financial services or a comparable regulated industry.
  • Deep knowledge of Retail, SMB, and/or Mortgage sales and service processes, including front-line operating models and banker workflows in a large consumer bank.
  • Demonstrated experience designing and implementing sales process frameworks, playbooks, and performance routines that drive measurable banker behavior change.
  • Proven ability to build effective partnerships with Learning & Development, Channel Leaders, and Operations to translate strategy into frontline execution.
  • Track record of improving service quality, resolution rates, or customer experience outcomes through structured process and workflow design.
  • Strong stakeholder management skills with the ability to influence across channel leadership, operations, and enterprise strategy without direct authority.
  • Excellent written and verbal communication, including executive-level presentation and facilitation skills.
Preferred Experience:
  • Advance degree is a plus.
  • Director-level experience within a top-25 U.S. retail bank or large financial institution.
  • Experience designing DILO/WILO/MILO frameworks or equivalent structured performance models for frontline banking roles.
  • Familiarity with adult learning principles, instructional design, and curriculum development in partnership with an L&D function.
  • Knowledge of customer journey mapping methodologies and service design practices.
  • Experience establishing partnership routines between specialist and generalist banker teams.
Ready to apply? You'll be taken to Valley National Bank's application page.
Dir, Sales & Service Effectiveness at Valley National Bank