Description
About Black Rabbit
Black Rabbit is a fast-growing Travel Tech company on an exciting growth journey.
We combine smart technology, competitive pricing and a seamless customer experience to
help travelers book with confidence.
As we continue to grow and evolve, we're looking for a CMO to join our leadership team
and own the company's next stage of growth.
About the Role
We are looking for an experienced, business-oriented marketing leader to drive our
next stage of growth.
Working closely with the CEO and cross-functional teams, you will own the company's
growth agenda, leading marketing strategy, customer acquisition, CRM, lifecycle
marketing and Go-to-Market initiatives while partnering closely with Product, R&D,
Data and Commercial teams.
This is a hands-on leadership role. Beyond defining strategy, you will establish and
optimize key marketing capabilities, laying the foundations for a customer-centric
marketing function that will support the company's future growth.
Success in this role will be measured by the ability to drive sustainable and profitable
business growth.
Key Responsibilities
• Own the company's growth agenda, driving customer acquisition, revenue growth
and long-term customer value.
• Lead the company's marketing strategy while playing a key role in future growth and
expansion initiatives.
• Build and scale the company's core marketing capabilities, including customer
acquisition, CRM, lifecycle marketing and marketing automation.
• Turn customer and market insights into commercial growth opportunities.
• Partner closely with Product, R&D, Data and Commercial teams to improve
conversion, customer experience and business performance.
• Define, measure and optimize the marketing KPIs that drive sustainable business
growth.
Requirements
• Proven marketing leadership experience in B2C and E-commerce.
• Strong expertise in customer acquisition, CRM, lifecycle marketing and marketing
automation.
• Proven experience in international market expansion, including market research,
localization and Go-to-Market execution.
• Deep understanding of consumer behavior and customer journeys.
• Strong commercial, analytical and data-driven mindset.
• Hands-on approach with the ability to combine strategic thinking and execution.
• Fluent English.
Preferred Qualifications
• Experience in Travel, Travel Tech, Marketplace or Consumer Tech.
• Experience in both technology companies and consumer brands.
• Experience in a fast-growing scale-up environment.