About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
We are seeking a Biddable Planning Manager who thrives in a hands-on, single contributor role to collaborate with local clients as part of the central digital team (regional team). This role is critical in planning, executing, and landing digital campaigns in-market, ensuring they align with both regional strategies and local market needs.
As a key driver of success, the Biddable Manager will take end-to-end ownership of digital deployment—from conceptualization and planning to activation, monitoring, and optimization—while deriving insights from executed campaigns and delivering actionable reporting. This is a pivotal role that requires close collaboration with local market teams and offshore implementation partners to ensure seamless execution and measurable impact.
The role reports to the Regional Cluster Leads and works closely with cross-functional teams, including strategists, planners, data analysts, activation specialists, and creative teams. While this position does not have direct reports, it demands strong leadership in managing discussions with clients and stakeholders on digital strategies.
Key Responsibilities
Execution-Focused Strategy & Planning- Take direct ownership of biddable media strategies (e.g., Programmatic [Video, Display, etc.], Paid Social [TikTok, Meta, etc.], and SEM) aligned with overall marketing and business goals.
- Translate brand growth plans and advertising briefs into actionable media plans by supporting the Cluster Lead in developing localized digital strategies.
- Ensure all plans are actionable and executable at the local market level, adhering to best practices, guidelines, and sufficiency standards.
- Collaborate with internal stakeholders (e.g., Local Market Planning teams, Creative, Analytics, Activation, and Implementation teams) to ensure integrated campaign planning and seamless execution in-market.
- Actively participate in discussions with local market teams to understand their unique challenges and adapt strategies accordingly.
- Oversee the end-to-end execution of biddable media campaigns, including setup, activation, tracking, and optimization, across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok, DV360, The Trade Desk, LinkedIn, and others.
- Work closely with the activation team to monitor campaign performance and ensure alignment with the media plan.
- Troubleshoot any issues during campaign implementation and provide guidance to local market teams to ensure smooth deployment.
- Ensure best practices are applied for campaign setup, targeting, bidding strategies, ad copy, creative testing, and landing page optimization.
- Serve as the primary point of contact for local market teams, ensuring alignment between regional strategies and local execution.
- Build strong relationships with local stakeholders to foster collaboration and ensure buy-in for digital initiatives.
- Maintain a high level of accountability for campaign success, taking ownership of results and proactively addressing challenges.
Reporting, Analysis, and Insights
- Analyze performance data from biddable media campaigns and implement optimization strategies to drive continuous improvement.
- Utilize reporting and analytics tools (e.g., Google Analytics, platform dashboards) to track, analyze, and report on campaign performance, providing actionable insights and recommendations.
- Prepare and present regular performance reports to stakeholders, highlighting key insights, achievements, and areas for improvement.
- Conduct A/B testing and other experimentation to evaluate creative, targeting, bidding strategies, and landing page effectiveness, using findings to enhance future campaigns.
- Collaborate with local market teams to interpret performance data and provide tailored recommendations that align with regional and local objectives.
Innovation & Industry Knowledge
- Stay informed about the latest trends, technologies, and best practices in the digital advertising landscape, particularly within biddable media.
- Evaluate and recommend new platforms, tools, and strategies to enhance campaign performance, efficiency, and scalability.
- Act as a subject matter expert for biddable media within the organization, providing guidance and thought leadership to internal teams and stakeholders.
- Share knowledge and updates on emerging industry developments with local market teams to foster innovation and maintain competitive advantage.
- Proactively identify opportunities to test new formats, channels, or technologies that could improve campaign outcomes or unlock new growth opportunities.
Skills and Experience
Must Haves- 3 to 4 years of experience in digital planning and implementation within marketing and/or media.
- Hands on experience of platform activation and setup across DV360, or other equivalent programmatic platform, Social Media (Meta and TikTok).
- In-depth knowledge of programmatic, social and search developments.
- Strong analytical, critical thinking, and problem-solving skills.
- Ability to think strategically and execute effectively.
- Bachelor’s degree in Marketing, Advertising, or a related field (or equivalent professional experience).
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, dynamic environment while maintaining attention to detail.
- A growth mindset with curiosity and enthusiasm for learning.
- A self-starter with a hands-on approach and the ability to manage multiple tasks independently.
- Strong sense of ownership and accountability, with a focus on delivering measurable results.
- Collaborative mindset with the ability to build strong relationships across diverse teams and markets.
- Exceptional organizational and project management skills to handle critical responsibilities and tight deadlines.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
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